MARCA starts form the idea that objects can tell a story, can express a thought, can reveal the creativity and the art of know-how of the person that designs and makes them. For designers and companies to become a protagonist of MARCA it means to be able to diversify their own production and services, acquire more contacts and customers and have greater visibility. The aim of MARCA, in these general lines, is to provide of a new life to a collection of everyday objects, activating a virtuous relationship among the institutions involved in this initiative, the designers, the Turinese manufacturing companies selected by the curators and the active participation of the user which is involved in the final shape of the object.

The collection is the result of a collaboration between designers and manufacturing companies, promoted and supported by Turin Chamber of commerce in collaboration with the Centro Estero per l’Internazionalizzazione (Ceipiemonte) and curated by Barbara Brondi & Marco Rainò.